Summary
In September of 1982, a 12-year-old girl died after taking Tylenol laced with cyanide. Within a month, six others died the same way in the most terrifying case of product tampering ever.
Tylenol sales plunged as the horror unfolded, but within a year had recovered almost fully thanks to a swift, determined response by Johnson & Johnson that included a recall of $100 million worth of tablets and the immediate rollout of tamper resistant containers.See the full content of this document
Extract
City's Response has Fallen Short
To this day, the Tylenol case is regarded as the gold standard for crisis management - that while horrific things can ...
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